The new agreement will be in effect until June 2035 with the major German sportswear company.

Record-breaking partnership extension worth £900 million between Manchester United and Adidas.

LAS VEGAS, NEVADA - JULY 30: On July 30, 2023 in Las Vegas, Nevada, Manchester United's Brandon Williams #33 kicks the ball during a preseason friendly versus Borussia Dortmund at Allegiant Stadium.—AFP
 

Manchester United has agreed to a 10-year extension of their agreement with sportswear giant Adidas, worth at least £900 million. 

This new pact will extend their collaboration until June 2035, outlasting their previous 10-year deal worth £750 million.

This renewal puts Manchester United in the lead and is thought to be the biggest clothing deal in Premier League history. Chelsea and Nike agreed to a £900 million contract in 2016, but it was for a longer 15-year period starting in 2017.

Richard Arnold, United's chief executive, praised the "iconic" partnership between Manchester United and Adidas and emphasized the relationship's long history, which dated to the 1980s. He praised the ten years of cooperation that led to the development of cutting-edge designs and sports technology in their athletic wear.

During the 2015–16 season, Manchester United and Adidas rekindled their prior connection, which lasted from 1980 to 1992 when Adidas provided the team's uniforms.

The new agreement includes "a minimum cash guarantee of £900 million, subject to certain adjustments," as conversations concerning the Glazer family's future sale of Manchester United continue. The first contract with Adidas ties a percentage of the yearly compensation to the club's Champions League participation, according to United's most recent annual report. A 30% drop in annual earnings is possible if two straight seasons of Champions League failure occur.

After failing to qualify for Europe's top club competition in 2022–2023, United is returning this season.

While Manchester United's potential sale is in the news, the team still has a large debt load, including over £160 million in unpaid transfer fees. However, the new clothing contract will help to increase the attention on Manchester United's women's team, which was reintroduced in 2018 as a symbol of their dedication to supporting women's football.
Bjorn Gulden, the CEO of Adidas, emphasized the natural partnership between the two companies, viewing Manchester United and Adidas as significant figures in world sport. Their ongoing partnership is anticipated to raise the bar for sportswear in the football market.